SERVICES

WEB DEVELOPMENT AND MARKETING SERVICES

We take a holistic approach to each and every project, employing all the pulling out all the stops to ensure that your project runs smooth and achieves the best results.  
web design

WEB DESIGN

When we design your web page, we do not use templates. This is important because of the fact that template web pages are mass produced. They are used all over the internet on many types of sites. If you use one of these, your website will not stand out. 

If the web page is custom coded, it will also be faster. Template websites use modules to create their look and feel; these can slow down your site considerably. They are also harder to customize. They limit you by only letting you do what they want. Custom design definitely has the advantage, so that we can create and design the codes to do what we want it to do. 
seo

SEARCH ENGINE OPTIMIZATION (SEO)

This overused term means organizing and setting up a website for the search engines to not only find it, but find it useful. There are many things included in SEO, from back links to how your website is set up. The speed of a website is very important because very few people let a website load over 5 seconds, before they click back.

There is also the need for good optimized content, so that the search words you want to be targeted are relevant. If your website is about growing roses, there is enough and efficient information about growing roses. This will make your site easier to find and locate.

Search Engine Optimization is a slow process, however. It takes time to create backlinks and time to create good content. Anyone telling you they can get you to page 1 of Google, fast, is lying. If you have a small, very specialized niche, it may be possible within a month, but everything else can take 3 months or longer, especially if it is a highly competitive field. 
social media marketing

SOCIAL MEDIA MARKETING 

Let’s all face it, Facebook, Instagram, Twitter and all the other Social Media sites are here to stay. People will look and see what is trending, like how people rate a restaurant and so on. This means that social media can drive people to your website, it can also tout your product. Since you do not have to pay to post on social media, this can help immensely.

We can grow your brand organically by strategically making posts that target and entice your customers, to see what you’re doing on social media.
conversion rate optimization

CONVERSION RATE OPTIMIZATION (CRO)

One of the biggest purposes of a website is to convert visitors to customers. Have your customers take action to:
  • Make appointments: You want them to meet with you.
  • Visit the store: Come in and buy something.
  • Call: Contact you over the phone so you can guide them.
  • Signing up for an email newsletter: Build an email marketing list.
  • Education: Share information for others to enjoy.
  • Selling a product or service: Getting clients or customers.
Reasons are not limited to these as there may be many other purposes for a website. The biggest thing to consider is, if you do not have a goal in mind, you will have no guide to direct you in getting what you want. This is our goal: To get you what you want. We will work with you by asking you questions, so we can get the results you need. 

There is a process called Conversion Rate Optimization, where we guide the customers to help you meet your goal. This is done by testing and understanding User Interface and User Experience. Using CRO will get you savings on most online advertising. 
ppc

ONLINE ADVERTISING (PAY PER CLICK)

While you wait for SEO to work, you can use Online Advertising. This is a fast method of getting people to your web page. Using Search and Display Advertising on search engines, can bring in customers fast. It is up to your web designer to make sure they get to the action you want. Search advertising discounts your ads for good design and relevance.

The competition for the first page of a search result can be as fierce as the competition for organic. Being organic on page one comes from SEO work. Consideration for creating Landing Pages is highly recommended. Google gives discounts for high click-through rates, so having a sales funnel is essential. 

The best part of online advertising is that it is targeted. You can show your ads only to people who are looking or to those who are interested in what you offer. The old method of advertising like TV and Billboards are a shotgun approach. They throw impressions at everyone, hoping to find the few who will care.

We have Google Certifications in multiple advertising groups. 
reputation management

REPUTATION MANAGEMENT

There is no business that has been open for a while, that does not have a problem with customers. While we may think and act like the customer is always right, sometimes they are wrong. These people can make negative comments on business listings and social media sites. There is an old saying that if you do things right, a person will tell a few friends about it. If you do them wrong, they will tell a hundred people. 

This is especially true on the internet. There are techniques and responses available to help mediate these problems. We know the methods on the internet that work. Rich people who goof up use public relations firms, but very few others can afford them. Let us help repair your online reputation.

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