An SEO audit is a thorough look into your website or webpages, searching methods and their effectiveness to ensure that your business is successful and making money. You want your web property to succeed, so one of the first things you must do when beginning an audit is to identify why your website is not achieving its goals in terms of ranking. This means you must identify what the problems are and how they affect your ability to achieve rankings. An SEO audit will help you find and resolve these problems and take the necessary corrective steps.

An SEO audit needs to be comprehensive. It is just as easy as that. In this article, we will teach you all you need to do from the start to audit your website and pinpoint issues that may be holding your rankings back and enable you to see the steps you must take to fix and improve your website's performance. By the time you are finished reading this article, you will know how to conduct an effective SEO audit report and achieve top rankings.

UX Landing Page Audit

When you begin an SEO audit, you should start by looking at the current situation and look for areas which could cause issues with your rankings. One of area which might be causing issue is poor landing page design which causes issues when a user comes to your site because of the poor usability. Another issue could be the use of keywords that have been overused resulting in over saturation and having too many variations which can confuse users.

Technical Audit + Content Overlaps

An SEO audit will look at the current website and identify any technical issues that could affect it. These technical issues could include a number of things. One of these things can include duplicate content on your website, which could lead to the search engine not indexing your pages or indexes. In addition to this, duplicate content will make your site appear like spam to crawlers and in some cases, it can also result in you being taken down by Google. We now turn to the next steps.

On-Page Audit

The next step you will take in the SEO audit process is to perform an on-page audit. This involves looking at all the pages of your website and checking to see if there are any problems that are not obvious to the naked eye. This is important because otherwise you could end up invalidating your ranking in the eyes of Google, and therefore you would lose a lot of your rankings and money! This is why we recommend having a dedicated team do the on-page audit instead of trying to go in and manually verify all the data for each page of your new project. This is the safest way to ensure that your rankings are accurate and the correct data is recorded.

After performing the on-page audit, the SEO team will then create new backlinks for each one of the pages of your site. Now that you know how to check your own web vitals and identify problems, it is time to move onto the next step which is link building. To do this, you will need access to your Google Analytics account and an html editor.

From here, you will want to start to use the Google Analytics URL Builder to create your links. From here, it is very easy to identify where your links are leading to and what keywords they are referring to. The next step is to go to the web inspector, and once there you will be able to identify the rules that are sending you organic traffic and link-building campaign statistics.

By taking a look at these two technical issues, you can gain valuable insight into your link building campaign and make quick wins to increase your chances of improving your position in the SERPs. Remember though, there is no magic bullet with SEO audits. In order to see your website as it should be, you will have to constantly monitor your progress and push yourself to grow your SEO campaign by constantly optimizing your sites for the search engines.

At Fresno Webmasters, we can perform an SEO Audit for your site and provide you right guidance to reach to the top of search results. Reach out to us.